AI Tools & Platform Strategy

Today's coaching call focused on leveraging AI tools effectively and choosing the right platforms for audience engagement, with special emphasis on maintaining authenticity while using technology to amplify impact.

Deep Dive Coaching

Primary Focus: Platform Strategy for Medical Practice

Key Discussion Points:

• Transitioning from traditional to integrative medicine communication
• Balancing patient empowerment vs enablement
• Using content to educate and attract aligned patients
• Platform considerations for international reach

Key Recommendations:

1. Focus on Substack for organic growth
2. Create consistent weekly newsletters
3. Use notes feature for daily engagement
4. Maintain authentic voice while educating

Technical Deep Dive: AI Tools & Content Creation

Detailed exploration of:

• Using Claude AI for content enhancement
• Five Light Bulbs framework implementation
• Project knowledge organization
• Authentic content amplification strategies

Featured Quote

"Your perspective and your creative approach and your point of view is everything. That's what's going to bring people to you. You can't outsource that - that's you." - Phil Powis

Key Learning Summary

1. Platform Selection:

• Choose based on natural strengths
• Focus on one platform initially
• Build authentic connection before expansion

2. Content Strategy:

• Write from personal expertise first
• Use AI to enhance, not replace
• Maintain consistent rhythm
• Connect short and long-form content

Tools & Resources Highlighted

• Substack for content distribution
• Claude AI for content enhancement
• Five Light Bulbs framework
• Project knowledge organization systems

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