Communication
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WC 013: The Snotty Side of Re-Engagement
Let’s talk about re-engagement campaigns. There’s nothing more polarizing when it comes to automated email sequences. Here’s a reply I recently got in response to my latest attempt: emails like this are well-intentioned by also ... kind of snotty. I’ve been swamped for a good bit, but

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Experience Matters ...
When was the last time you were really delighted by an email you received? I mean, really tickled to the core? Think back to when that happened for you. What was it that really captivated your attention? What was the essence of the experience, if you had to distill it
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Recommend on Substack
Supporting the community and fellow SGC members through Substack Recommendations

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How to ask for feedback
Getting Support That Truly Serves You