Technology
WC 024: Being in the garden
I don’t know what happened. Last year I found such flow in writing The Wizard’s Chest each week, and was enjoying connecting with readers through this creative outlet. A few fine folks were even touting it as one of their favorite newsletters to hit their inbox each week,
WC 022: The Rule of Thirds
This week I've been playing with an idea that keeps popping up in my awareness. The Rule of Thirds. It's the idea that with anything we are experiencing, creating, or doing; perhaps we can reduce our efforts by a third in the name of simplicity and
The 5 LightBulbs with Billy Broas
CTC Circle Spotlight: The 5 LightBulbs Messaging Framework with marketing coach, Billy Broas.
WC 019: Calling Mission Control
I get a healthy amount of email during the day, and it’s important to me to spend a reasonable amount of time over the course of the work week engaged in conversation with people. As much as email has gotten a bad wrap as a time suck, I still
WC 016: I Got Called Out
I got called out. I woke up this morning to a message from a mentor asking me why I had strayed from a plan that was offered, and that I had wholeheartedly agreed to. I’m a bit of a rebel and I’ve always had a tendency to go
WC 015: The Indifference of a Vast Universe
I'm back! Feels good to drop in with you after a bit of a much needed break, and admittedly, some hammock hustling on the side. It's funny how these things go. I haven't taken a peek at my email stats in well over a
WC 013: The Snotty Side of Re-Engagement
Let’s talk about re-engagement campaigns. There’s nothing more polarizing when it comes to automated email sequences. Here’s a reply I recently got in response to my latest attempt: emails like this are well-intentioned by also ... kind of snotty. I’ve been swamped for a good bit, but
WC 011: How Did We Get Here?
How did we get here? At one point, you had an interest or passion that was driven by only one thing, the feeling of being lit up. You spent nights and weekends absorbing everything you could about that subject. And then someone told you that you could make a lot
WC 010: I Don’t Know How Writers Do This …
I don't know how writers do this. Creating this newsletter has given me more empathy and compassion for those who have chosen this game as a profession. It's one thing when you are a marketing strategist talking about how content dovetails with other growth and funnel
WC 009: The Enchanting First Encounter
Something I’ve been reflecting on this week is how a single action can lead to two very different results based on where your energy is centered. It’s easy to get highly focused on a strategy, and lose sight of the original intention behind it. It’s also far
