wizards chest archives
WC 014: Taking a Brief Pause
This 14th issue of the Wizard’s chest marks the start of my “spring break”, which is something I’ve been looking forward to for almost three years now, since the start of the pandemic. Coming off an incredible Q1 and our second cohort of Automated Intimacy, I’ll be
WC 013: The Snotty Side of Re-Engagement
Let’s talk about re-engagement campaigns. There’s nothing more polarizing when it comes to automated email sequences. Here’s a reply I recently got in response to my latest attempt: emails like this are well-intentioned by also ... kind of snotty. I’ve been swamped for a good bit, but
WC 0012: You can’t take it with you when you go
I was interviewed earlier this week on a podcast about spirituality, and while things got weird (as my conversations around this topic always tend to), it provided me with a great opportunity to reflect on the past and how I’ve arrived here at this moment. And then it brought
WC 011: How Did We Get Here?
How did we get here? At one point, you had an interest or passion that was driven by only one thing, the feeling of being lit up. You spent nights and weekends absorbing everything you could about that subject. And then someone told you that you could make a lot
WC 010: I Don’t Know How Writers Do This …
I don't know how writers do this. Creating this newsletter has given me more empathy and compassion for those who have chosen this game as a profession. It's one thing when you are a marketing strategist talking about how content dovetails with other growth and funnel