Blog
WC 011: How Did We Get Here?
How did we get here? At one point, you had an interest or passion that was driven by only one thing, the feeling of being lit up. You spent nights and weekends absorbing everything you could about that subject. And then someone told you that you could make a lot
WC 010: I Don’t Know How Writers Do This …
I don't know how writers do this. Creating this newsletter has given me more empathy and compassion for those who have chosen this game as a profession. It's one thing when you are a marketing strategist talking about how content dovetails with other growth and funnel
WC 009: The Enchanting First Encounter
Something I’ve been reflecting on this week is how a single action can lead to two very different results based on where your energy is centered. It’s easy to get highly focused on a strategy, and lose sight of the original intention behind it. It’s also far
WC 008: What will you carry forward?
I remember exactly where I was when I decided to wind down Hearing Experts Alliance. Janice and I were living in Boston. It was mid-January, we were right in the middle of a brutal snow storm, and all I could think of was how I wanted to be anywhere other
Experience Matters ...
When was the last time you were really delighted by an email you received? I mean, really tickled to the core? Think back to when that happened for you. What was it that really captivated your attention? What was the essence of the experience, if you had to distill it